The entrepreneur's mental model

Entrepreneurs' behaviour is not only or even mainly the result of the circumstances in which they find themselves but rather the meaning they give them and how they interpret those circumstances. In short, how one thinks affects how one acts.

The entrepreneur's way of thinking about the firm, his image of its development and the ends it pursues are aspects that have a great bearing on the nature of the company.

In certain cases, the entrepreneur's mental model limits the company's evolutionary possibilities.

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